Why Children's Sun Protection Swimwear "Snapper Rock" Rocks

January 06, 2015

As an established store, we have a responsibility to our customer: we value our customer above all else. The ADRIAN EAST client is a long-standing one who relies on us to do the editing for them. They have come to rely on the fact that we carry the very best in childrenswear, we refuse to carry items that don’t meet our aesthetic standards or are inferior in quality. At ADRIAN EAST we’ve been told, time and time again, that our customer “can’t make a mistake” in our stores. We LOVE hearing that and are honored and privileged to have earned that trust. It is a responsibility we don’t take lightly.


Consequently, we don’t add new vendors without careful consideration and vetting. While we are continually expanding our own ADRIAN EAST line, we also rely on “tried and true” brands to make up a significant portion of our selection. Yet, because we also always want to bring you, our consumer, new, unique looks and lines, we are compelled to source other, less established brands. Therein lies the rub.

We tend not to buy what everyone else is buying. Instead, we love to look for new brands that are well made, unique and a good value . Typically, we travel to Europe to find some really beautiful unexpected looks and lines, but can also find some standouts right here in the good ole’ USA.


For Spring, we are bringing in a number of new lines which we will be showing sneak peaks of in the next few blogs. Initially though, we have chosen to feature one of our relatively new lines, New Zealand’s smashing success: Snapper Rock .

Started in New Zealand, but now headquartered in Annapolis, this bathing suit manufacturer is enjoying its second great season on our shelves, so is still considered a “newbie”.

We love the fact that the swimsuits have hearty UV protection (blocking 98% of all harmful rays) but remain lightweight, breathable and quick drying. Moreover, we LOVE the snappy, colorful styles! The rashguards are perfect too and Snapper Rock is one of the few companies we’ve found that do the easy baby onesies that are catching on everywhere.

And…a word about their tunic tops. They’re great!! They feel soo soft and can be worn over bathing suits, jeans or shorts. What more could we ask for?!

A favorite of celebrities from Gwen Stefani to Matt Damon, Snapper Rock suits are sold in Barney’s and other high-end department stores around the world -- this is a brand we are proud to have at ADRIAN EAST and one we feel will cause our customer to keep coming back for more!




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