Why We LOVE David Charles Dresses for Tween Girls

May 19, 2014

In the retail world, it is often difficult to gauge the ever-changing tastes and trends popular with the young tween.  A quixotic fashion sense is deadly for retailer and manufacturer alike, and yet, British-based designer, year after year, seems to do a brilliant job of creating styles that appeal to both the fashionista tween AND her “Mum”. At ADRIAN EAST, we applaud David Charles, not only for his consistency (we know we can ALWAYS count on him to find at least 3 or 4 styles, that, though, a bit pricey, we know will be “home runs” once they hit our selling floor), but also for his unerring sense of the elegant and understated. While so many style’s for today’s tween can be a bit too provocative, a bit too flashy for our particular aesthetic at ADRIAN EAST, this brand’s selection seem to always maintain the perfect balance:

Sophisticated without being sleazy

Refined, not overly revealing

Fun and Flirty without being obvious and flashy

For the spring season, we selected a number of styles we think exemplify the very best of the David Charles brand. This ever-elegant Navy and white sheath dress is sublime.  Perfect for dinner at the club, a summer wedding or Sunday brunch.  We love the fact that is is age appropriate, but sophisticated enough to be worn by women of any age (heck..they should make it in adult sizes)!

Navy and Ivory Crepe Dress from David Charles.

This blue and  white polkadot chiffon dress is fun, flirty and still, not overly exposed.  While we bought it in a refreshing hot pink, whether in blue or pink, there is a demure aspect of it that we love.  The flouncy hem appeals to the trendy tween, while, even with the V-neck back,  it never goes overboard too much.  It is something both Kate Middletown and her sister Pippa might wear!

 
Blue Spot Chiffon Back Collar from David Charles

 Blue Spot Chiffon Back Collar from David Charles  

Kudos and a note of thanks to DAVID CHARLES, a brand we love!




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