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Our Philosophy

boutique clothing

ADRIAN EAST specializes in tasteful, well-made clothing for babies, boys and girls. Simple, elegant, sweet and always understated, we believe that less is more.

We do the editing for you, ensuring that our loyal customers can choose from a lovingly curated selection of the best children's clothing from around the world. We love hearing the oohs and ahhs from customers checking out our windows and coming into our stores!  Babies are special, their clothing should be as well.


We go against the grain. At the ADRIAN EAST boutique, you won’t find cheaply made goods, whirly twirly tutu-type outfits, you won’t find multi-colored crazy quilt outfits made from a pastiche of patterns.

You WILL find, understated, tasteful, elegant attire for boys, girls and babies.

We do both classic traditional styling AND fashion-forward, trendy looks.

We do both of them well, but...

our classic, traditional styles won’t have too much lace or look too old-fashioned.

Originally Fierson’s, a well-known, bona-fide institution in Westchester, when Adrian East came along in 2002, she added her own unique stamp to the already solid foundation the original store had built.

Since the initial purchase of the store,  we have more than quadrupled the store’s christening selections, added classic dresses for first communion from Joan Calabrese , Little Princess and our own very successful all silk private-label line and have done exceptionally well with our own more casual, private label collection designed by Adrian. 

ADRIAN EAST also has a large selection of baby gifts which include sterling silver selections, gift boxes, plush toys and the like. Either in our brick and mortar stores on Madison Ave, and in Bronxville or online, our mission remains undiluted: to offer quality merchandise to customers who want their children dressed like children, not like miniature adults.

Classic, refined, elegant. Our fashion-forward looks are more haute-couture than trashy-trendy.

We believe that children are enough on their own, so we tend to not want to “gild” the lilly.

We do simple well.

Whether you are looking for classic, traditional children’s clothing or fashion forward, trendy styles, you will find a selection that is always tasteful and speaks to a refined elegance that is hard to come by these days!

We strive to offer quality merchandise to customers who want their children impeccably dressed.

We are intent on valuing each customer and earning their trust and respect. To that end, we give you our assurance that we will endeavor to make your shopping experience as informed and enjoyable as possible. We know and love the merchandise that makes its way to the store or on to the site and are happy to pass along our enthusiasm and knowledge to you.

Please feel free to contact us via email or phone so that our "personal shoppers" can assist you in making the best possible purchasing decision. Be prepared though, we will not only answer your questions, we will more often than not add in our own expert advice to help you decide on the style and selection that best meets your needs!

We give you our personal assurance that we will not try to “SELL” you something we don’t think is right for you or your child. If we think it’s too old in terms of style, too tight in terms of fit, or too whatever, we WILL TELL you. Our goal is not to make the sale, it is to create a bond with you, our customer, so you will keep coming back to us.

If we think you’ve spent enough on a baby gift for your neighbor’s newborn baby boy, we will TELL you. If we think you don’t need to add booties to the dress you just bought, we will TELL you. For us, honesty is sacred. You, our customer, is sacred.

We hope you enjoy shopping with ADRIAN EAST.

Size Guide